What is the secondary ticketing market?
The secondary ticket market refers to the resale of tickets following their original purchase from a venue’s box office, which is known as the primary ticket market. The Zenseats platform acts as a marketplace for people to buy and sell tickets on the secondary market.
The prices for tickets on the secondary market are much more prone to fluctuation than they are on the primary market. This means that tickets can often fall below face value, but it also means that when primary market tickets are underpriced or in high demand, the secondary market ticket prices can be higher than face value. The benefit of the secondary ticket market is that you can almost always find tickets for and attend events long after the box office tickets have sold out.
